Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.


Summaries

Nonprofit Advocacy in a Social Media Age

Chao Guo and Gregory D. Saxton

Stanford Graduate School of Business, 2020

7
Igniting a Positive Return on Your Communications Investment

Mark Weiner

Kogan Page, 2021

7
A Strategic Approach

Anne Gregory

Kogan Page, 2020

8
Secrets for Saving Your Reputation in the Age of Viral Media

Michael S. Sitrick

Regnery Publishing, 2018

8
How the Business World Ruined Sorry and Why We Can't Stop Saying It

Cary Cooper and Sean O'Meara

Kogan Page, 2019

8
Business Success in the Age of Activism

Mark R. Kennedy

Columbia UP, 2017

8
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Why Writing Well Matters

Harold Evans

Little, Brown US, 2017

8
How to Sell Your Idea, Your Product, Your Business – or Yourself

Marie Perruchet

McGraw-Hill, 2016

7
How to Refocus Your Company’s Identity for More Authentic Communication

Julie C. Lellis and Melissa Eggleston

Career Press, 2017

7