Search Engine Marketing



Summaries

First Round Review

First Round Review, 2016

8

Samuel Scott

TechCrunch, 2016

8
Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.

Ben Elgin et al.

Bloomberg Business, 2015

8
Unlocking the Secret Strategy of Search Engines

Sean V. Bradley

Wiley, 2015

9
Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There

David Viney

Nicholas Brealey Publishing, 2008

9

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