Selling to Women

Women have moved beyond the family purse strings and increasingly make corporate purchasing decisions as well. Whatever you sell, being able to prove the practical and economic value of your goods or services to discerning female customers will give you an unbeatable edge.

Summaries

The Global Marketplace Turns Female Friendly

Paco Underhill

Simon & Schuster, 2010

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Marketing to Women in the Post-Recession World

Bonnie Ulman and Sal Kibler

Paramount, 2013

7
Cracking the Code of What Women Want and How They Buy

Mary Lou Quinlan

Wiley, 2003

9
How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Marti Barletta

Kaplan Publishing, 2007

8
The Secrets of Emotionally Effective Advertising

Dan Hill

Kogan Page, 2010

7
How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women

Bernice Kanner

McGraw-Hill, 2004

8
The Eight Truths of Marketing to Women

Lys Marigold and Faith Popcorn

Hyperion, 2000

8
The Essential Guide to Selling to Women

Delia Passi and A.B. Aronson

Kaplan Publishing, 2006

7
How Smart Businesses Are Adapting to the World's Most Important Consumers — Women

Fara Warner

FT Prentice Hall, 2005

7
What Really Makes Women Buy — And How to Increase Your Share of This Crucial Market

Andrea Learned and Lisa Johnson

AMACOM, 2004

7