Selling to Women

Women have moved beyond the family purse strings and increasingly make corporate purchasing decisions as well. Whatever you sell, being able to prove the practical and economic value of your goods or services to discerning female customers will give you an unbeatable edge.

Summaries

Mark Manson

Mark Manson, 2016

8
Marketing to Women in the Post-Recession World

Bonnie Ulman and Sal Kibler

Paramount, 2013

7
How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Marti Barletta

Kaplan Publishing, 2007

8
The Global Marketplace Turns Female Friendly

Paco Underhill

Simon & Schuster, 2010

7
The Secrets of Emotionally Effective Advertising

Dan Hill

Kogan Page, 2010

7
The Essential Guide to Selling to Women

Delia Passi and A.B. Aronson

Kaplan Publishing, 2006

7
How Smart Businesses Are Adapting to the World's Most Important Consumers — Women

Fara Warner

FT Prentice Hall, 2005

7
Marketing to a New Generation of Mothers

Bonnie W. Ulman and Maria T. Bailey

Kaplan Publishing, 2005

9
What Really Makes Women Buy — And How to Increase Your Share of This Crucial Market

Andrea Learned and Lisa Johnson

AMACOM, 2004

7
How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women

Bernice Kanner

McGraw-Hill, 2004

8