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David Gallagher and John O'Brien
How Authentic Marketing and Communications Wins in the Purposeful Age
Joe Marconi
Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs and Events
Shaun Smith and Andy Milligan
Delivering a Branded Customer Experience People Love
Sean Pillot de Chenecey
How to Rebuild Brand Authenticity in a Distrusting World
Denise Lee Yohn
The Seven Brand-Building Principles that Separate the Best from the Rest
Gregg Lederman
Outbehave Your Competition to Create Customers for Life
Michael Beverland
7 Habits of Iconic Brands
Donald Sull et al.
Company practices often conflict with corporate values. Closing the gap starts with communication.
Laurie Young
Prompting Businesses to Think and Learn
Janelle Barlow and Paul Stewart
The New Competitive Edge
Shep Hyken
Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience
Alexandra Watkins
How to Create Brand Names That Stick
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