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How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
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Why Things Catch On
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Teaching Your Business to Market Itself
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Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Marketing Secrets That Will Make You a Star
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The Art of Account Planning
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Survival in Our Era of Killer Competition
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The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business
Linda J. Popky
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How to Build a Brand – and Change the World – By Sparking Cultural Movements
Michael Newman
10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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