Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.


Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

An Hour a Day

Dave Evans

Sybex, 2008

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

HarperBusiness, 2016

Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

A Radical Understanding of Social Media to Transform Your Business and Life

Oliver Luckett et al.

Hachette Book Group USA, 2016

Tactics, Tools & Strategies for Business Success

Lon Safko et al.

Wiley, 2009