In: Marketing
Social Media Marketing
“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.
Summaries
Likeable Social Media
How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)
McGraw-Hill, 2011
30 Days to Social Media Success
The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook
Career Press, 2010
The Financial Times Guide to Social Media Strategy
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career
FT Press, 2018
Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Wiley, 2010
Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
Entrepreneur, 2020
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
Paramount Market Publishing, 2014
