Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.


Summaries

Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8
An Hour a Day

Dave Evans

Sybex, 2008

9
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Kipp Bodnar et al.

Wiley, 2012

7
Tactics, Tools & Strategies for Business Success

Lon Safko et al.

Wiley, 2009

9
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

HarperBusiness, 2016

8
A Guidebook for CEOs and Public Relations Professionals

Bill Walker

Paramount, 2014

7
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

7