Social Media Marketing

“Marketers ruin everything” – says marketing guru Gary Vaynerchuk. They occupy every new, popular platform and turn it into a profit machine. As CEO of a big social media agency, Vaynerchuk has no problem with this. Quite the opposite: Like many other authors you’ll find in this channel, he recommends that you make hay while the sun shines – and then move on to the next big thing.


Summaries

Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

9
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8

Brian Weimer

Sprout Social, 2019

8
How Direct-to-Consumer Brands Are Rewriting the Meaning of Marketing

Andrew Caravella

Sprout Social, 2019

8
Moving from Traditional to Digital

Philip Kotler et al.

Wiley, 2016

8

Dao Nguyen

TED, 2017

8
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk

HarperBusiness, 2016

8