Social Media

Until recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.
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Book
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
Irresistible
Book
The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

Penguin Press, 2017

R 9
Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Twitter and the Federal Reserve
Report
How the U.S. central bank is (and is not) surviving social media

Brian D. Feinstein and Peter Conti-Brown

Brookings Institution, 2020

7
Facebook
Book
The Inside Story

Steven Levy

Blue Rider Press, 2020

R 8
TikTok
Podcast
TikTok
The Complete History and Strategy of TikTok

David Rosenthal and Ben Gilbert

Acquired, 2019

9
Digital Minimalism
Book
Choosing a Focused Life in a Noisy World

Cal Newport

Portfolio, 2019

R 8
Facebook Will Now Let Some Employees Work from Anywhere, but Their Paychecks Could Get Cut
Article
CEO Mark Zuckerberg said about half of the company’s employees could be working remotely in 10 years

Rachel Lerman and Elizabeth Dwoskin

The Washington Post, 2020

7
Are You Managing Your Risks from Social Media?
Article
Many organizations aren’t fully aware of the risks posed by social media or taking enough steps to minimize them.

David Houghton et al.

MIT Sloan Management Review, 2020

7
Jaron Lanier Fixes the Internet
Video

Jaron Lanier

The New York Times, 2019

10