Social Media

Until recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.


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Summaries

How the U.S. central bank is (and is not) surviving social media

Brian D. Feinstein and Peter Conti-Brown

Brookings Institution, 2020

7
The Inside Story

Steven Levy

Blue Rider Press, 2020

R 8
Podcast
The Complete History and Strategy of TikTok

David Rosenthal and Ben Gilbert

Acquired, 2019

9
CEO Mark Zuckerberg said about half of the company’s employees could be working remotely in 10 years

Rachel Lerman and Elizabeth Dwoskin

The Washington Post, 2020

7
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
Many organizations aren’t fully aware of the risks posed by social media or taking enough steps to minimize them.

David Houghton et al.

MIT Sloan Management Review, 2020

7
The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

Penguin Press, 2017

R 9
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9

Zhou Xiaoqi

Zinc Caijing, 2019

9

Jaron Lanier

The New York Times, 2019

10