Social Media

Until recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.


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Summaries

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

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Surviving and Thriving in a World of Digital Giants

R "Ray" Wang

HarperCollins Leadership, 2021

8
Sarah Frier, author of “No Filter: The Inside Story of Instagram” (Simon & Schuster) and Anna Wiener, author of “Uncanny Valley” (MCD), discuss their new books with CBS News’ “60 Minutes +” correspondent Laurie Segall.

Sarah Frier et al.

US Government, 2021

8
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

Penguin Press, 2017

R 9
Choosing a Focused Life in a Noisy World

Cal Newport

Portfolio, 2019

9
Social Media Encourages Us to Follow Those We Envy

Chelsea Wald

Nautilus, 2015

8
Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

Shannon Belew

AMACOM, 2014

7
4 Steps to Building Your Future

Dan Schawbel

Kaplan Publishing, 2009

7
Divided Democracy in the Age of Social Media

Cass R. Sunstein

Princeton UP, 2017

8