Social Media

Until recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.


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Summaries

How YouTube Shook Up TV and Created a New Generation of Stars

Chris Stokel-Walker

Canbury Press, 2019

8
Choosing a Focused Life in a Noisy World

Cal Newport

Portfolio, 2019

R 8
The Inside Story of Instagram

Sarah Frier

Simon & Schuster, 2020

9
Facing Adversity, Building Resilience, and Finding Joy

Sheryl Sandberg and Adam Grant

Knopf, 2017

R 9
Women, Work, and the Will to Lead

Sheryl Sandberg

Knopf, 2013

R 9
The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

Penguin Press, 2017

R 9
Podcast
The Complete History and Strategy of TikTok

David Rosenthal and Ben Gilbert

Acquired, 2019

9
An Unconventional Approach to Building Genuine, Effective Business Relationships

Gordon S. Curtis

Jossey-Bass, 2010

7
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Kipp Bodnar and Jeffrey L. Cohen

Wiley, 2012

7