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How Apple Used Words, Music, and Performance to Build the World’s Best Sales Machine
Michael Hageloh
Post Hill, 2019
I Worked at Apple for 22 years. Here's What Jobs Taught Me About How Sex Sells
Michael Hageloh
Fast Company, 2020
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Lisa Brennan-Jobs
Grove, 2018
How to Find, Hire, Keep and Nurture Creative Talent
Nolan Bushnell and Gene Stone
Simon & Schuster, 2013
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Walter Isaacson
Simon & Schuster, 2011
Book
How America's Most Admired – and Secretive – Company Really Works
Adam Lashinsky
Business Plus, 2012
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iLeadership for a New Generation
Jay Elliot and William L. Simon
Vanguard Press, 2011
Book
The Greatest Second Act in the History of Business
Jeffrey S. Young and William L. Simon
Wiley, 2005
How to Be Insanely Great in Front of Any Audience
Carmine Gallo
McGraw-Hill, 2009
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Seven Principles For Creating Insanely Great Products, Services and Experiences
John Edson
Wiley, 2012