Storytelling

Once upon a time, a company spun a rich, meaningful narrative that engaged its employees, moved its customers and inspired its investors. The moral of this fable? Stories are memorable tales that allow you to create strong emotional bonds with your clients and stakeholders.

Related Channels

Summaries

Selecting and Shaping Stories That Connect

Hadiya Nuriddin

ATD, 2018

8
Excavate, Craft, and Present Stories to Transform Business Communication

Murray Nossel

McGraw-Hill, 2018

8
A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

9
The Value of Stories in Business

Aswath Damodaran

Columbia UP, 2017

8

Robert J. Shiller

Yale UP, 2017

9
How to Capture Attention, Build Trust, and Close the Sale

Paul Smith

AMACOM, 2017

8

Sisonke Msimang

TED, 2016

7

David Aaker and Jennifer L. Aaker

California Management Review, 2016

8

Kenny Nguyen et al.

ChangeThis, 2016

8
Use Your Story to Energize, Inspire, and Motivate

Timothy J. Tobin

Berrett-Koehler, 2015

8