Storytelling

Once upon a time, a company spun a rich, meaningful narrative that engaged its employees, moved its customers and inspired its investors. The moral of this fable? Stories are memorable tales that allow you to create strong emotional bonds with your clients and stakeholders.


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Summaries

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Kindra Hall

HarperCollins Leadership, 2019

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Selecting and Shaping Stories That Connect

Hadiya Nuriddin

ATD, 2018

8
A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

9
Excavate, Craft, and Present Stories to Transform Business Communication

Murray Nossel

McGraw-Hill, 2018

8
The Value of Stories in Business

Aswath Damodaran

Columbia UP, 2017

8

Robert J. Shiller

Yale UP, 2017

9
How to Capture Attention, Build Trust, and Close the Sale

Paul Smith

AMACOM, 2017

8

David Aaker et al.

California Management Review, 2016

8

Kenny Nguyen et al.

ChangeThis, 2016

8