Storytelling

Whatever you want to bring across, say it with a story. Stories are easily memorable and will allow you to create stronger emotional bonds with your customers and stakeholders.

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Summaries

A Data Visualization Guide for Business Professionals

Cole Nussbaumer Knaflic

Wiley, 2015

9
The Value of Stories in Business

Aswath Damodaran

Columbia UP, 2017

8
How to Capture Attention, Build Trust, and Close the Sale

Paul Smith

AMACOM, 2017

8

Sisonke Msimang

TED, 2016

7
What Are Your Signature Stories?

David Aaker and Jennifer L. Aaker

California Management Review, 2016

8
3 Strategies to Persuade Any Audience

Kenny Nguyen et al.

ChangeThis, 2016

8
How to Say It Right the First Time, Every Time

Bill McGowan and Alisa Bowman

HarperBusiness, 2014

7
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Paul Smith

AMACOM, 2012

7
Inspiration, Influence, and Persuasion Through the Art of Storytelling

Annette Simmons

Basic Books, 2006

7
Mastering the Art and Discipline of Business Narrative

Stephen Denning

Jossey-Bass, 2005

7