Advertising in China

To sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.

Access to Asia
Book
 

Sharon Schweitzer and Liz Alexander

Wiley, 2015

(7)

To build successful Asian business relationships, you must manage cultural complexities.
What Chinese Want
Book

Tom Doctoroff

Palgrave Macmillan, 2012

(7)

This complete guide to doing business in China teaches you about its culture, consumers and companies.
All Eyes East
Book

Mary Bergstrom

Palgrave Macmillan, 2012

(8)

Westerners selling to Chinese youth must understand their culture, perceptions and generational differences.
The China Strategy
Book
 

Edward Tse

Basic Books, 2010

(8)

“Dig the well before you are thirsty,” says the Chinese proverb. Plan your “China strategy” now – before it’s too late.