Airlines

Current airline success stories are rare... What makes the good ones fly?

Boeing Versus Airbus
Book
 

John Newhouse

Knopf, 2007

(7)

How Boeing and Airbus play the "the sporty game" of making competing commercial airplanes.
Ryanair
Book
 

Siobhán Creaton

Aurum Press, 2005

(9)

Ryanair: the airline so cheap, it almost never got off the ground, eventually found its wings by saving your wallet.
Flying High
Book
 

James Wynbrandt

Wiley, 2004

(8)

How David Neelman built jetBlue, the most valuable airline in the history of aviation.
The Southwest Airlines Way
Book
 

Jody Hoffer Gittell

McGraw-Hill, 2003

(9)

Up, up and away with Southwest, the airline that soars financially by paying attention to its relationships.