B2B Sales Techniques

Learn the most effective business-to-business sales methods and tactics.

Insight Selling
Book
 

Mike Schultz and John E. Doerr

Wiley, 2014

(8)

Insight sellers – salespeople who provide valuable information to buyers – make most B2B sales today.
The Art of Social Selling
Book
 

Shannon Belew

AMACOM, 2014

(7)

Social media are more than social: How to make sales through YouTube, Flickr and Pinterest.
The Challenger Sale
Book
 

Matthew Dixon and Brent Adamson

Portfolio, 2011

(8)

Building relationships is not the most effective business-to-business sales technique. Here’s what is.
Rainmaking Conversations
Book
 

Mike Schultz and John E. Doerr

Wiley, 2011

(7)

If you want to sell, you must engage your potential customers and make it rain.