Baby Boomers

Why a generation of former hippies and rockers now includes your best customers, your top employees and your boss.

Shock of Gray
Book

Ted C. Fishman

Scribner, 2010

(9)

The impact of a graying planet on young and old alike…
The Boomer Retirement Time Bomb
Book
 

Donald L. Venneberg and Barbara Welss Eversole

Praeger, 2010

(7)

Who needs a gold watch? Retirement is not what it used to be: Find out how the graying of America affects the future of work.
Boom
Book
 

Mary Brown and Carol Orsborn

AMACOM, 2006

(8)

Males 18 to 34 are no longer the coveted demographic. Baby-boomer moms and grandmas really hold the purse strings.
What If Boomers Can't Retire?
Book

Thornton Parker

Berrett-Koehler, 2001

(8)

If everyone buys stock at once, the market goes up. But what happens when everyone sells at once and then retires?