Become Media Savvy

Get the word out the way you want, from presentations to network television.

Get on TV!

Jacquie Jordan

Sourcebooks, 2006


If you don`t watch TV, study TV and know TV, you can`t get on TV. Here`s how to pick up your 15 minutes of fame…or more.
In the Line of Fire

Jerry Weissman

FT Prentice Hall, 2005


Ever been asked a tough question and fumbled for an answer in front of a large audience? Never again.
Effective Media Relations

Michael Bland et al.

Kogan Page, 2005


To succeed at PR, learn the history and personality of particular media outlets so you can give them what they want.
Media Training 101

Sally Stewart

Wiley, 2003


If you are tempted to lie to a reporter, don’t. If you want to fudge the facts, don’t…and other verities of media life.