Become Media Savvy

Get the word out the way you want, from presentations to network television.

Get on TV!
Book

Jacquie Jordan

Sourcebooks, 2006

(8)

If you don`t watch TV, study TV and know TV, you can`t get on TV. Here`s how to pick up your 15 minutes of fame…or more.
In the Line of Fire
Book
 

Jerry Weissman

FT Prentice Hall, 2005

(8)

Ever been asked a tough question and fumbled for an answer in front of a large audience? Never again.
Effective Media Relations
Book
 

Michael Bland et al.

Kogan Page, 2005

(7)

To succeed at PR, learn the history and personality of particular media outlets so you can give them what they want.
Media Training 101
Book

Sally Stewart

Wiley, 2003

(9)

If you are tempted to lie to a reporter, don’t. If you want to fudge the facts, don’t…and other verities of media life.