Brand Failures

Don't New-Coke.

The End of Business as Usual
Book
 

Brian Solis

Wiley, 2011

(8)

Businesses that fail to adapt to the digital revolution will become obsolete. Here’s how to stay ahead.
Brand Turnaround
Book

Karen Post

McGraw-Hill, 2011

(7)

When disaster strikes your brand, plan a full recovery.
The Brand Bubble
Book
 

John Gerzema and Ed Lebar

Jossey-Bass, 2008

(8)

Afraid your brand is losing ground? Use ongoing creativity to resurrect its value to your customers and the market.
Brand Failures
Book
 

Matt Haig

Kogan Page, 2004

(8)

If you learn more from failure than success, here`s how to become a branding expert: study 100 flops. Want a New Coke?