Brand Failures

Don't New-Coke.

Brand Turnaround
Book

Karen Post

McGraw-Hill, 2011

(7)

When disaster strikes your brand, plan a full recovery.
The Brand Bubble
Book
 

John Gerzema and Ed Lebar

Jossey-Bass, 2008

(8)

Afraid your brand is losing ground? Use ongoing creativity to resurrect its value to your customers and the market.
Brandstretch
Book

David Taylor

Wiley, 2004

(7)

To get the most from your core brand, treat it like a rubber band and s-t-r-e-t-c-h; just don't pull too far.
Brand Failures
Book
 

Matt Haig

Kogan Page, 2004

(8)

If you learn more from failure than success, here`s how to become a branding expert: study 100 flops. Want a New Coke?