Brand Yourself!

What do Starbucks and CocaCola have that you don’t? A brand name that generates business. So join the big guys: package yourself to sell.

Making Your Marque
Book
 

James Espey

Whitefox, 2014

(6)

From what occupation to pursue to how to retire, branding guru James Espey offers a road map for career success.
Me 2.0
Book
 

Dan Schawbel

Kaplan Publishing, 2009

(7)

The Gen-Y guide to personal online branding that lands you better opportunities
U R a Brand!
Book

Catherine Kaputa

Davies-Black, 2006

(7)

Apply the principles of branding and marketing to your most valuable product – yourself – and watch your value increase.
The Brand Called You
Book

Peter Montoya and Tim Vandehey

Personal Branding Press, 2003

(6)

Think of yourself as a fine product, packaged to show your best career assets. That’s your personal brand. Now, sell it.