Branding with Storytelling

Wrap a story around your brand and give it to your customer.


Jim Signorelli

Greenleaf Book Group, 2012


Connect your brand to customers using emotional truth
What's Your Story?

Ryan Mathews and Watts Wacker

FT Press, 2007


If you want to engage an audience and get people to listen, tell a good story. Great marketers are great storytellers.
The Story Factor

Annette Simmons

Basic Books, 2006


Don`t recite facts – use narrative. Tell stories to persuade, influence, enlighten and connect with people`s emotions.
Legendary Brands

Laurence Vincent

Kaplan Publishing, 2002


Make your brand legendary by harnessing the power of myth and storytelling, and live happily ever after.