Branding with Storytelling

Wrap a story around your brand and give it to your customer.

StoryBranding
Book
 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

Connect your brand to customers using emotional truth
What's Your Story?
Book
 

Ryan Mathews and Watts Wacker

FT Press, 2007

(8)

If you want to engage an audience and get people to listen, tell a good story. Great marketers are great storytellers.
The Story Factor
Book
 

Annette Simmons

Basic Books, 2006

(7)

Don`t recite facts – use narrative. Tell stories to persuade, influence, enlighten and connect with people`s emotions.
Legendary Brands
Book
 

Laurence Vincent

Kaplan Publishing, 2002

(9)

Make your brand legendary by harnessing the power of myth and storytelling, and live happily ever after.