Branding

What’s in a (brand) name?

How Cool Brands Stay Hot
Book
 

Joeri Van den Bergh and Mattias Behrer

Kogan Page, 2016

(8)

Learn how to reach generation Y and generation Z and their $200 billion in annual buying power.
Hello My Name Is Awesome
Book
 

Alexandra Watkins

Berrett-Koehler, 2014

(8)

Your product’s name is your best, most effective selling tool. Make it memorable.
What Great Brands Do
Book
 

Denise Lee Yohn

Jossey-Bass, 2014

(8)

Proper brand building can transform your company and your product.
Unlabel
Book
 

Marc Eckō

Touchstone, 2013

(8)

Branding lessons from Marc Eckō, the creative force behind the multimillion-dollar Eckō fashion brand.