Building Buzz

How to put word-of-mouth to work for your product or service.

Innovating Analytics
Book
 

Larry Freed

Wiley, 2013

(7)

Radically improve your understanding of the customer experience with just one more question.
Contagious
Book
 

Jonah Berger

Simon & Schuster, 2013

(7)

Provoke buzz about your product or idea by generating word of mouth (and not just tweets).
The Face-To-Face Book
Book
 

Ed Keller and Brad Fay

Free Press, 2012

(8)

Is Facebook today’s best marketing tool, or is it just a waste of time? Get offline and figure it out.
The Referral Engine
Book
 

John Jantsch

Portfolio, 2010

(8)

Marketing guru John Jantsch tells businesses how to get crucial referrals. Step one: Ask for them.