Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.

The Buying Brain
Book

A. K. Pradeep

Wiley, 2010

(7)

Recent groundbreaking neuroscience promises advances in product development, marketing and sales.
The Power of Fifty Bits
Book
 

Bob Nease

HarperBusiness, 2016

(8)

Follow seven simple strategies to exert your influence over people’s attention and behavior.
The Brain Sell
Book
 

David Lewis

Nicholas Brealey Publishing, 2014

(7)

You have no secrets or free will – unless you learn how marketers use mind science to make you buy.
Decoded
Book
 

Phil Barden

Wiley, 2013

(7)

A new bridge now connects discoveries in behavioral science and marketing strategy.