Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.

The Buying Brain

A. K. Pradeep

Wiley, 2010


Recent groundbreaking neuroscience promises advances in product development, marketing and sales.
The Power of Fifty Bits

Bob Nease

HarperBusiness, 2016


Follow seven simple strategies to exert your influence over people’s attention and behavior.
The Brain Sell

David Lewis

Nicholas Brealey Publishing, 2014


You have no secrets or free will – unless you learn how marketers use mind science to make you buy.

Phil Barden

Wiley, 2013


A new bridge now connects discoveries in behavioral science and marketing strategy.