Customer Relationship Management

How do you build your business around your customers? First, manage the relationship.

10 Principles of Customer Strategy
Article

Thomas Ripsam and Louis Bouquet

strategy+business, 2016

(7)

Finding and keeping customers takes more than great products. It takes a well-planned customer strategy.
Evergreen
Book
 

Noah Fleming

AMACOM, 2015

(8)

Instead of focusing on acquiring new customers, firms should prioritize serving the clients they already have.
Rewarding Interactions
Report

Cindy Faust et al.

Aimia Institute © 2014, 2014

(8)

To make your brand stand out, build meaningful customer relationships by analyzing cross-channel “interaction data.”
Customer CEO
Book
 

Chuck Wall

Bibliomotion, 2013

(7)

Your customers call the shots, so you’d better find out what they want.