Customer Relationship Management

How do you build your business around your customers? First, manage the relationship.

10 Principles of Customer Strategy

Thomas Ripsam and Louis Bouquet

Strategy+business, 2016


Finding and keeping customers takes more than great products. It takes a well-planned customer strategy.

Noah Fleming

AMACOM, 2015


Instead of focusing on acquiring new customers, firms should prioritize serving the clients they already have.
Rewarding Interactions

Cindy Faust et al.

Aimia Institute © 2014, 2014


To make your brand stand out, build meaningful customer relationships by analyzing cross-channel “interaction data.”
Customer CEO

Chuck Wall

Bibliomotion, 2013


Your customers call the shots, so you’d better find out what they want.