Customer Relationship Management

How do you build your business around your customers? First, manage the relationship.


Noah Fleming

AMACOM, 2015


Instead of focusing on acquiring new customers, firms should prioritize serving the clients they already have.
Rewarding Interactions

Cindy Faust et al.

Aimia Institute © 2014, 2014


To make your brand stand out, build meaningful customer relationships by analyzing cross-channel “interaction data.”
Customer CEO

Chuck Wall

Bibliomotion, 2013


Your customers call the shots, so you’d better find out what they want.
About Face

Dan Hill

Kogan Page, 2010


Your message must make an emotional connection with your consumer, or you won’t make a sale. Find out how.