Customer Research

Listen to your customers and they will tell you how to sell to them.

On Purpose
Book

Shaun Smith and Andy Milligan

Kogan Page, 2015

(7)

Businesses must be good corporate citizens that deliver customer satisfaction.
When Digital Becomes Human
Book
 

Steven Van Belleghem

Kogan Page, 2015

(7)

As the consumer experience becomes increasingly digital, human contact will be your company’s most valuable offering.
Innovating Analytics
Book
 

Larry Freed

Wiley, 2013

(7)

Radically improve your understanding of the customer experience with just one more question.
Slow Down, Sell Faster!
Book
 

Kevin Davis

AMACOM, 2011

(7)

If you want to increase your sales, focus on how people buy.