Customer Retention

Build the best business asset of all: loyal, happy customers and keep them coming back.

Evergreen
Book
 

Noah Fleming

AMACOM, 2015

(8)

Instead of focusing on acquiring new customers, firms should prioritize serving the clients they already have.
Customer Innovation
Book

Marion Debruyne

Kogan Page, 2014

(8)

Customer preferences and visionary innovation are not mutually exclusive.
Engaged!
Book
 

Gregg Lederman

Evolve Publishing, 2013

(7)

A can’t-miss program for bolstering customer service: Create a loyal clientele by cultivating engaged employees.
The Thank You Economy
Book
 

Gary Vaynerchuk

HarperBusiness, 2011

(9)

If your firm isn’t already using social media, it clearly doesn’t care about its customers. Here’s how to change that perception.