Event Planning and Marketing

Get the biggest bang for your buck with these event-management manuals.

Event Planning and Management
Book
 

Ruth Dowson and David Bassett

Kogan Page, 2015

(8)

To produce successful events, take one practical step at a time.
Streetwise Meeting and Event Planning
Book

Joe LoCicero

Adams Media, 2007

(8)

Business events, big or small, are a crucial part of your marketing mix. Make your events memorable.
The Event Marketing Handbook
Book
 

Allison Saget

Kaplan Publishing, 2006

(7)

Develop a vision that goes beyond logistics and learn how event marketing can promote your brand while generating sales.
Trade Show and Event Marketing
Book

Ruth Stevens

Thomson South-Western, 2005

(8)

To make attending trade shows worth the high cost, learn how to make your mark, boost sales and attract customers.