Gender Marketing

How to sell to the right men, women or people in general.

Hustle
Book
 

Bonnie Ulman and Sal Kibler

Paramount, 2013

(7)

The post-recession American female consumer is highly skeptical, fickle, resourceful and value-conscious.
What Women Want
Book
 

Paco Underhill

Simon & Schuster, 2010

(7)

It’s no longer a “man’s world.” Women are reshaping every market segment – here’s how.
PrimeTime Women
Book

Marti Barletta

Kaplan Publishing, 2007

(8)

PrimeTime Women can boost your bottom line – if you deliver marketing respect.
The Truth About What Customers Want
Book
 

Michael Solomon

FT Press, 2008

(8)

How people make buying decisions: fifty snappy insights on marketing trends, sales strategies and how your customers think.