Internal Marketing

Effective corporate communication can help build unity and purpose in your workforce.

Employee Engagement
Book

Emma Bridger

Kogan Page, 2014

(7)

You can build a happier, more effective organization with the “happiness advantage” of employee engagement.
Strategic Internal Communication
Book
 

David Cowan

Kogan Page, 2014

(8)

What the boss says isn’t necessarily what the workforce hears.
Common Purpose
Book

Joel Kurtzman

Jossey-Bass, 2010

(7)

The command-and-control leader is a dinosaur. The ideal replacement: the “common purpose” leader.
Data-Driven Marketing
Book

Mark Jeffery

Wiley, 2010

(7)

To accelerate your marketing career, learn which marketing data drive sales, results and profits.