Jack Trout

Marketing wisdom from one of the world's foremost marketing strategists.

Repositioning
Book

Jack Trout and Steve Rivkin

McGraw-Hill, 2009

(6)

The times, they are a-changin’. Transform with them by using repositioning strategies to keep your brand one step ahead.
In Search of the Obvious
Book
 

Jack Trout

Wiley, 2008

(8)

Marketing is in trouble. Instead of focusing on complex product differentiation, pay attention to the obvious.
Trout on Strategy
Book
 

Jack Trout

McGraw-Hill, 2004

(8)

Marketing wisdom comes in nuggets: Hit the competition's weakness. Create differentiation. Think, then act. Stay simple.
A Genie's Wisdom
Book

Jack Trout

Wiley, 2003

(5)

Learning all about marketing doesn’t take three wishes. One wish will do, if you wish for this genie.