Key Account Management

How to handle your key customers.

The Art of Client Service
Book
 

Robert Solomon

Kaplan Publishing, 2008

(6)

Client service executives are advertising’s unsung heroes. Generate a little song and dance by being the best.
Mastering Your Key Accounts
Book

Stephan Schiffman

Adams Media, 2006

(7)

You’ve got your foot in the door of a key account. Now learn how to create new opportunities.
Key Account Management
Book

Peter Cheverton

Kogan Page, 2004

(6)

Key Account Management means nurturing your crucial customers to form lasting relationships.
Selling to Major Accounts
Book
 

Terry R. Bacon, Ph.D.

AMACOM, 1999

(8)

Every sales force needs hunters and farmers: The hunters bag the big accounts and the farmers make them grow.