Lessons from Corporate Founders

To do absolutely what you want with a corporation, start your own. They did.

Like a Virgin

Richard Branson

Portfolio, 2012


Multibillionaire, entrepreneur and raconteur Sir Richard Branson explains how to do business in the real world.
Berried in Chocolate

Shari Fitzpatrick

Pelican Publishing, 2011


The queen of chocolate-dipped strawberries offers tips for building a sweet business.
Delivering Happiness

Tony Hsieh

Business Plus, 2010


Tony Hsieh, CEO of Zappos, explains how to “deliver happiness” and high heels.