Marketing to Women

Getting female customers to commit.

Hustle
Book
 

Bonnie Ulman and Sal Kibler

Paramount, 2013

(7)

The post-recession American female consumer is highly skeptical, fickle, resourceful and value-conscious.
What Women Want
Book
 

Paco Underhill

Simon & Schuster, 2010

(7)

It’s no longer a “man’s world.” Women are reshaping every market segment – here’s how.
The 85% Niche
Book

Miriam Muléy

Paramount, 2009

(6)

You should be marketing to and hiring women of color. The numbers tell you why.
Trillion-Dollar Moms
Book
 

Bonnie W. Ulman and Maria T. Bailey

Kaplan Publishing, 2005

(9)

To tap into mothers` lucrative budgets, appeal to the roles moms play at home, on the playground and in the boardroom.