Persuasion

Learn to captivate, convince, and coax your audience.

7 Secrets of Persuasion
Book

James C. Crimmins

Career Press, 2016

(8)

To understand the art of persuasion, ask cognitive science for guidance in dealing with the lizard mind.
3 Strategies to Persuade Any Audience
Article

Kenny Nguyen et al.

ChangeThis, 2016

(8)

To become a better persuasive public speaker, master the art of “ethos, logos and pathos.”
Brandwashed
Book
 

Martin Lindstrom

Crown, 2011

(8)

Today’s companies use “brandwashing” methods that would put the FBI and CIA to shame.
Enchantment
Book
 

Guy Kawasaki

Portfolio, 2011

(7)

How to use “enchantment” – but not manipulation – to influence others.