Persuasion

Learn to captivate, convince, and coax your audience.

3 Strategies to Persuade Any Audience
Article

Kenny Nguyen et al.

ChangeThis, 2016

(8)

To become a better persuasive public speaker, master the art of “ethos, logos and pathos.”
Brandwashed
Book
 

Martin Lindstrom

Crown, 2011

(8)

Today’s companies use “brandwashing” methods that would put the FBI and CIA to shame.
Enchantment
Book
 

Guy Kawasaki

Portfolio, 2011

(7)

How to use “enchantment” – but not manipulation – to influence others.
Persuasion IQ
Book
 

Kurt Mortensen

AMACOM, 2008

(6)

Learn to inspire others to do your bidding and to be happy about it.