Product Development

Learn how ordinary people develop extraordinary products

The Power of Starting Something Stupid
Book
 

Richie Norton and Natalie Norton

Shadow Mountain Publishing, 2013

(7)

The Model T Ford was a stupid idea. So were telephones and radios. What’s your stupid idea? Maybe it’ll change the world.
From Concept to Consumer
Book
 

Phil Baker

FT Press, 2008

(8)

Why a great idea is only a small part of a successful product.
Something Really New
Book

Denis J. Hauptly

AMACOM, 2007

(6)

Some people, and companies, are just born creative. But, if you’re not a natural, you can learn it.
The Design of Things to Come
Book
 

Jon Cagan et al.

Wharton School Publishing, 2005

(7)

Product innovation requires deliberation, value, empathy, research, failure, testing, marketing and – oh, yes – fantasy.