Product Development

Learn how ordinary people develop extraordinary products

The Power of Starting Something Stupid

Richie Norton and Natalie Norton

Shadow Mountain Publishing, 2013


The Model T Ford was a stupid idea. So were telephones and radios. What’s your stupid idea? Maybe it’ll change the world.

Oded Shenkar

Harvard Business Review Press, 2010


Why imitation often proves less costly and more effective than innovation.
From Concept to Consumer

Phil Baker

FT Press, 2008


Why a great idea is only a small part of a successful product.
Something Really New

Denis J. Hauptly

AMACOM, 2007


Some people, and companies, are just born creative. But, if you’re not a natural, you can learn it.