Product Development

Learn how ordinary people develop extraordinary products

The Power of Starting Something Stupid

Richie Norton and Natalie Norton

Shadow Mountain Publishing, 2013


The Model T Ford was a stupid idea. So were telephones and radios. What’s your stupid idea? Maybe it’ll change the world.
From Concept to Consumer

Phil Baker

FT Press, 2008


Why a great idea is only a small part of a successful product.
Something Really New

Denis J. Hauptly

AMACOM, 2007


Some people, and companies, are just born creative. But, if you’re not a natural, you can learn it.
The Design of Things to Come

Jon Cagan et al.

Wharton School Publishing, 2005


Product innovation requires deliberation, value, empathy, research, failure, testing, marketing and – oh, yes – fantasy.