Seth Godin

Marketing maven offers professional promotional advice plus personal pep talks.

How to Get Your Ideas to Spread
Video

Seth Godin

TED Conferences LLC, 2003

(7)

Stop trying to reach the average buyer and instead appeal to consumers on the fringe.
Tribes
Book
 

Seth Godin

Portfolio, 2008

(8)

If you step forward and lead with passion, a tribe will form around you (if you tweet it, they will come).
Unleashing the Ideavirus
Book

Seth Godin

Hyperion, 2001

(9)

If you can get your idea to spread like a virus, when everybody else gets “sick” from it, you can do very, very well.
Permission Marketing
Book
 

Seth Godin

Simon & Schuster, 1999

(7)

How do you get consumers to pay attention to your ads? Yahoo’s head of direct marketing says, “Just ask them.”