Social Media

Until recently, using Twitter or Facebook at work looked like goofing off; now, plying the social media is work, especially if your job involves marketing, networking or advocating a cause. Here's how to do it right.

The Art of Social Selling

Shannon Belew

AMACOM, 2014


Social media are more than social: How to make sales through YouTube, Flickr and Pinterest.
Business Models for the Social Mobile Cloud

Ted Shelton

Wiley, 2013


The “social mobile cloud” is changing everything – especially the way you should do business.
Renegades Write the Rules

Amy Jo Martin

Jossey-Bass, 2012


To succeed online, be a social media renegade.
United Breaks Guitars

Dave Carroll

Hay House, 2012


A guitar player finds a creative way to express customer dissatisfaction, and millions sing along.