Starbucks Business

Pull up an armchair for a strong, hot cup of business savvy: how the desire for decent coffee and a place to hang out created an international marketing role model.

Leading the Starbucks Way
Book

Joseph A. Michelli

McGraw-Hill, 2013

(8)

Starbucks inspires loyalty from its customers by making a human connection.
The Starbucks Experience
Book
 

Joseph A. Michelli

McGraw-Hill, 2006

(6)

Starbucks has made a success on community street corners by following five customer service principles.
Tribal Knowledge
Book

John Moore

Kaplan Publishing, 2006

(7)

Lessons in Latte: Starbucks brews up 47 hot marketing lessons.