Starbucks Business

Pull up an armchair for a strong, hot cup of business savvy: how the desire for decent coffee and a place to hang out created an international marketing role model.

Leading the Starbucks Way

Joseph A. Michelli

McGraw-Hill, 2013


Starbucks inspires loyalty from its customers by making a human connection.
The Starbucks Experience

Joseph A. Michelli

McGraw-Hill, 2006


Starbucks has made a success on community street corners by following five customer service principles.
Tribal Knowledge

John Moore

Kaplan Publishing, 2006


Lessons in Latte: Starbucks brews up 47 hot marketing lessons.