The Mind and the Market

Behavioral economics and Wall Street: emotion meets economics.

Economics of Good and Evil
Book
 

Tomas Sedlacek

Oxford UP, 2011

(8)

This exploration of the philosophical roots of economics unmasks the ethical choices in this overly quantitative field.
Common Stocks and Uncommon Profits and Other Writings
Book
 

Philip A. Fisher

Wiley, 2003

(8)

Some things never change, like what goes into a winning investment strategy. See how 50-year-old advice can help you pick stocks today.
Animal Spirits
Book
 

George A. Akerlof and Robert J. Shiller

Princeton UP, 2009

(9)

A provocative psychology-based proposal to rethink the fundamental principles of economics.
The Mind of the Market
Book

Michael Shermer

Times Books, 2007

(8)

Caveman behavior may explain the investor’s resistance to selling investments that turn sour.