The Mind and the Market

Behavioral economics and Wall Street: emotion meets economics.

Economics of Good and Evil

Tomas Sedlacek

Oxford UP, 2011


This exploration of the philosophical roots of economics unmasks the ethical choices in this overly quantitative field.
Common Stocks and Uncommon Profits and Other Writings

Philip A. Fisher

Wiley, 2003


Some things never change, like what goes into a winning investment strategy. See how 50-year-old advice can help you pick stocks today.
Animal Spirits

George A. Akerlof and Robert J. Shiller

Princeton UP, 2009


A provocative psychology-based proposal to rethink the fundamental principles of economics.
The Mind of the Market

Michael Shermer

Times Books, 2007


Caveman behavior may explain the investor’s resistance to selling investments that turn sour.