Web Pages that Work

The internet is full of ugly, uninformative websites, but you can make yours better, businesslike and beautiful

A/B Testing
Book
 

Dan Siroker and Pete Koomen

Wiley, 2013

(8)

Do you have an idea that might make your website better? Don’t just try it: Test it!
You Should Test That!
Book
 

Chris Goward

Sybex, 2013

(8)

If you have a website, you can always improve it, but be sure to test your changes.
Content Rules
Book
 

Ann Handley and C.C. Chapman

Wiley, 2010

(8)

A one-person online shop can compete with giant companies by offering better content
Audience, Relevance, and Search
Book

James Mathewson et al.

IBM Press, 2010

(9)

Even Shakespeare would fail as an Internet writer if he didn’t adhere to its special writing rules.