Web Pages that Work

The internet is full of ugly, uninformative websites, but you can make yours better, businesslike and beautiful

A/B Testing

Dan Siroker and Pete Koomen

Wiley, 2013


Do you have an idea that might make your website better? Don’t just try it: Test it!
You Should Test That!

Chris Goward

Sybex, 2013


If you have a website, you can always improve it, but be sure to test your changes.
Content Rules

Ann Handley and C.C. Chapman

Wiley, 2010


A one-person online shop can compete with giant companies by offering better content
Audience, Relevance, and Search

James Mathewson et al.

IBM Press, 2010


Even Shakespeare would fail as an Internet writer if he didn’t adhere to its special writing rules.