Kaplan Publishing Summaries and Reviews
See all summaries and reviews from Kaplan Publishing at a glance.
PrimeTime Women
How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Kaplan Publishing, 2007
Communication Catalyst
The Fast (But Not Stupid) Track to Value for Customers, Investors, and Employees
Kaplan Publishing, 2002
Lessons on Leadership
The 7 Fundamental Management Skills for Leaders at All Levels
Kaplan Publishing, 2007
Chain Reaction
How Today's Best Companies Manage Their Supply Chains for Superior Performance
Kaplan Publishing, 2007
The Business of Spirits
How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
Kaplan Publishing, 2007
The Art of Client Service
54 Things Every Advertising & Marketing Professional Should Know
Kaplan Publishing, 2008
Ego Check
Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap
Kaplan Publishing, 2007
Publicity for Nonprofits
Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Kaplan Publishing, 2006
Tailgating, Sacks, and Salary Caps
How the NFL Became the Most Successful Sports League in History
Kaplan Publishing, 2006
You Need to Be a Little Crazy
The Truth about Starting and Growing Your Business
Kaplan Publishing, 2003
Marketing to Hispanics
A Strategic Approach to Assessing and Planning Your Initiative
Kaplan Publishing, 2006
Food for Thought
How the Creator of Fuddrucker's, Romano's Macaroni Grill, and eatZi's Built a $10 Billion Empire One Concept at a Time
Kaplan Publishing, 2005
Selling with Emotional Intelligence
5 Skills for Building Stronger Client Relationships
Kaplan Publishing, 2003
Light Their Fire
Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Kaplan Publishing, 2005
The Prime Solution
Close the Value Gap, Increase Margins, and Win the Complex Sale
Kaplan Publishing, 2005
Beyond the Brand
Why Engaging the Right Customers is Essential to Winning in Business
Kaplan Publishing, 2004
Market Neutral Investing
Build Consistent Low-Risk Profits by Creating Your Own Hedged Portfolio
Kaplan Publishing, 2004
