McGraw-Hill Summaries and Reviews

See all summaries and reviews from McGraw-Hill at a glance.

Capturing Mindshare, Conquering Markets

Jack Trout

McGraw-Hill, 2004

8
New Media, New Clients, New Consumers in the Post-Television Age

Joe Cappo

McGraw-Hill, 2003

6

Barbara J. Streibel

McGraw-Hill, 2002

7
Smarter Pricing, Smarter Branding

Robert G. Docters et al.

McGraw-Hill, 2004

7
How the Prosperity of the Modern World was Created

William J. Bernstein

McGraw-Hill, 2004

8
The Revolutionary Sales Process that Is Changing the Way People Sell

Keith M. Eades

McGraw-Hill, 2004

9
How to Bring Out the Best in People at Their Worst

Rick Brinkman and Rick Kirschner

McGraw-Hill, 2002

6
14 Management Principles from the World's Greatest Manufacturer

Jeffrey K. Liker

McGraw-Hill, 2003

8

Michael T. Bosworth and John R. Holland

McGraw-Hill, 2004

8