Resumos – Paramount Market Publishing

Bill Walker

A Guidebook for CEOs and Public Relations Professionals

Jennifer Dale and Susan Abbott

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Bonnie Ulman and Sal Kibler

Marketing to Women in the Post-Recession World

David R. Morse

Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Tim Coffey et al.

Dan Herman

The Alternative Guide to Competitive Strategy, Marketing, and Branding

Juan Faura

Exploring Perceptions and Facing Realities

Judith Langer

Focus Groups from a Moderator's Point of View