Paramount Market Publishing Summaries and Reviews

Bill Walker

A Guidebook for CEOs and Public Relations Professionals

Nadine O. Vogel and Cindy Brown

Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce

Juan Faura

Exploring Perceptions and Facing Realities

Bonnie Ulman and Sal Kibler

Marketing to Women in the Post-Recession World

Tim Coffey et al.

David R. Morse

Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Dan Herman

The Alternative Guide to Competitive Strategy, Marketing, and Branding

Jennifer Dale and Susan Abbott

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Miriam Muléy

The Power of Women of All Colors – Latina, Black, and Asian

Judith Langer

Focus Groups from a Moderator's Point of View