See all summaries and reviews from Paramount Market Publishing at a glance.
Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web
Bill Walker
A Guidebook for CEOs and Public Relations Professionals
Bonnie Ulman and Sal Kibler
Marketing to Women in the Post-Recession World
Dan Herman
The Alternative Guide to Competitive Strategy, Marketing, and Branding
David R. Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Tim Coffey et al.
Juan Faura
Exploring Perceptions and Facing Realities
Judith Langer
Focus Groups from a Moderator's Point of View
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