Define your "digital transformation"

Digital transformation can mean many different things depending on what your organization does. Start by analyzing how digital technology can enhance organizational performance for your business. Determine what must change and why, and create an implementation plan.


Create a roadmap

Digitalization requires substantial investments. To justify them, leaders must create a long-term digital transformation roadmap to help people see the future rewards of the transformation process. Such a roadmap must define core objectives, dependencies and milestones.


Get your team on board

Digitalization means a massive shift in an organization's work culture. Executive teams can only be successful if they get the workforce behind their transformation plan. Using stories as a way of generating understanding, loyalty and action is a powerful way for leaders to mobilize employees.


Build an agile culture

In the era of fast-paced disruptors, organizations must be able to respond quickly to changing customer demands. Pursue your digital future persistently by defining short-term deliverables while maintaining the flexibility to reset priorities when necessary.


Embrace data-driven decision-making

In the digital age, using data effectively is critical for competitive advantage. Organizations must implement new ways to reach buyers and use data analysis as a basis for decision-making.