Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Article
 

Dave Rothschild

JTBD, 2015

(7)

1 week ago

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Jessi Hempel

Backchannel, 2017

(7)

2 weeks ago

Article
 

Trend Watching

TrendWatching, 2017

(8)

3 weeks ago

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Max Chafkin

Bloomberg Businessweek , 2016

(7)

3 weeks ago

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Sarah Khan

UX Booth, 2016

(8)

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Erik Skindrud

OC Weekly, 2016

(7)

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George Dohrmann

The Huffington Post, 2016

(8)

Report
 

Olaf Rehse et al.

Boston Consulting Group, 2016

(8)

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Charlotte Higgins

The Guardian, 2016

(7)

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Adele Sweetwood

Change This, 2016

(7)

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Thomas Ripsam and Louis Bouquet

strategy+business, 2016

(7)

Report
 

Olivier Abtan et al.

Boston Consulting Group, 2016

(7)

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Julia Angwin and Surya Mattu

ProPublica, 2016

(8)

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Andy Raskin

Medium, 2016

(8)

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Will Oremus

Slate, 2016

(7)

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Upturn

Upturn, 2015

(8)

Report
 

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

(8)

Article
 

John Pavlus

Fastcodesign, 2015

(8)

1–21 / 61

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.