Branding & Positioning

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

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Olivier Abtan et al.

Boston Consulting Group, 2016

(7)

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Andy Raskin

Medium, 2016

(8)

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Neil Steinberg

The Guardian, 2016

(7)

Article

Ross Rubin

Fast Company, 2016

(7)

Article

David Aaker and Jennifer L. Aaker

California Management Review, 2016

(8)

Article

Kwame Opam

The Verge, 2016

(7)

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Brafton

Brafton © 2015, 2015

(8)

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Trendwatching

Disserta Verlag, 2014

(8)

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Lucy Hitz and Avenicio Baca

Copyright © 2010-2015 Simply Measured, Inc. , 2015

(7)

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Sabeen H. Ahmad and Sarah Kuntsal

iCrossing © 2014, 2014

(7)

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Zhenya Lindgardt et al.

Boston Consulting Group, 2015

(8)

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Branding & Positioning

Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.

Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.

Only the Best

getAbstract’s editors are constantly searching for books on brand management that will take your business marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.

Considering the financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.